HAAD continues to invest in Public Health in recognition of the enormous Public Health challenges facing the Emirate.
The Public Health Strategy is based on five pillars:
- Clear Priorities
- High Impact Initiatives
- Focus on Delivery
- Data Driven Continuous Audit
- High Impact Organisation
1. Clear priorities – identified using best available data
- Focus on biggest killers and causes of disease affecting people of Abu Dhabi today, and predicted for the future
- Include both communicable disease (e.g. polio, tuberculosis, HIV/AIDS, Hepatitis B), and non-communicable disease (e.g. cancer, heart disease)
2. High–impact initiatives – that reduce death and disease in practice, based on
- Clear priority list created every 6 months (see Figure 1. below)
- Comprehensive analysis of scientific evidence base, practicality of implementation, and health economics, using case examples of international best practice
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Figure 1: Public Health Priority Areas as of November 2007
Notes on Figure 1:
- “Achievable impact” combines number of patients affected, how serious the condition is, gap between current UAE performance and international best practice, and availability of evidence-based intervention
- “Mother and child health programme” includes screening, prevention and health promotion (review and design to consider menarche, antenatal care, breastfeeding, menopause, osteoporosis)
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3. Focus on delivery – using all resources, targeted on the priorities, to deliver results fast across four delivery areas:
- Health promotion – campaigns to increase awareness, and reduce unhealthy behaviour (e.g. tobacco smoking, unsafe driving), and promote health-seeking behaviour (e.g. regular exercise, uptake of breast cancer screening)
- Prevention – interventions that prevent disease occurring (e.g., extended programme of immunisation)
- Screening – programmes that detect disease early, giving our clinicians the best chance to cure (e.g. for breast cancer, breast self-examination by all women, and 2–yearly screening mammography for all women over 40)
- Treatment – effective, evidence-based interventions for clinical conditions (e.g. statins for high cholesterol)
4. Data-driven continuous audit – all initiatives include performance tracking based on key performance indicators (KPIs) to drive continuous improvement (see Figure 2. below):
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| Figure 2: Management by Objectives |
5. High-impact organisation – single, action-oriented team across Abu Dhabi
- Combination of regional expertise (teams in Eastern, Western and Island/Middle regions) and functional expertise (across the four delivery areas above)
- Covering all population segments, including mother and child, school health, and occupational health.
- Working through partnerships, not in competition. There are more than 30 strategic partnerships across the Abu Dhabi government, local government, executive arms (e.g. police) and the private sector currently.
Working through Partnerships – “We want to work with you”
We support the work of doctors, nurses, civic leaders and all interested stakeholders in our community to reduce the burden of disease.
Public Health Initiative Proposals
If you have a specific initiative you wish to champion, you are invited to contact the public health team, and complete our standard Proposal Template.
This strategy of collaboration has been developed in partnership with international partners. It helps ensure the interventions undertaken by Public Health are:
- effective in reducing premature death and disease
- show a favourable cost-to-benefit ratio.
In addition, this strategy represents an opportunity for Abu Dhabi to take a lead in research for the good of the region and foster a better regional understanding of common health issues such as diabetes, cardiovascular disease and cancer.
Marketing Partnerships
If you wish to partner with HAAD on a marketing initiative, kindly review the Co-Marketing Policy Agreement and return a signed copy to us.
- Marketing partnerships could include:
- Use of HAAD Logo/name in materials
- Direct funding by HAAD or introduction by HAAD to a source of funding
- Other assistance such as making introductions and participation in planning meetings
Updated: November 2007