Abu Dhabi - October 1, 2013:According to the Health Authority – Abu Dhabi (HAAD) statistics, cancer caused the deaths of 407 residents in Abu Dhabi in 2012. Cancer is currently the second leading cause of death in the emirate, accounting for an estimated 15 per cent of annual mortality.
The global statistics also show that around 30 per cent of cancer deaths are a result of five leading behavioral and dietary risks, namely a high body mass index, low fruit and vegetable intake, lack of physical activity, as well as alcohol and tobacco use.
Held under the patronage of Her Highness Shaikha Fatima bint Mubarak, HAAD officially launched today its annual Cancer Wave Health Promotion Program “Live Healthy and Simply Check,” in partnership with Abu Dhabi Health Services Company “SEHA” and supported by various healthcare and media partners as well as community organizations.
The program will run from October 2013 to March 2014 with the focus on four cancers, namely, breast, colorectal, lung, and cervical cancer.
The HAAD campaign aims to inform and motivate the general public to take the necessary steps such as undergoing regular rather than one-time screening examination, to detect and remove precancerous growths, as well as to diagnose cancers at an early stage when they are most treatable.
Dr. Jalaa Taher, Manager of non-communicable diseases at HAAD said: “It is unfortunate to note that while cancer is one of the leading causes of deaths in Abu Dhabi, it is highly preventable. Simple lifestyle changes such as quitting smoking, adopting a healthy diet, engaging in more exercise and getting vaccinations can minimize the risk of people acquiring this condition. HAAD aims to use its annual Cancer Wave Health Promotion Programme as a platform for ensuring a healthier, safer and more productive future for residents in Abu Dhabi.”
Several health promotion activities will be employed under the program, including discounted or free cancer screenings; the dissemination of various materials such as brochures, booklets and infographs; the holding of various events in coordination with program partners; the placement of Educational Corners at various strategic locations; trainings for physicians and nurses; and seminars for employees and the general public as well as the use of social media.
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Sponsors include SEHA, the Abu Dhabi Health Services Company; Glaxo Smith Kline, TAWAM Hospital and LIFE LINE Hospital; MSD, ROCHE and GHANTOOT Racing & Polo Club; and MEDIAN.
The yearly program aims to educate the community and raise its awareness on the importance of healthy living and the early detection of cancer through periodic screenings. Targeted primarily towards adolescent and young women as well as persons aged 40 years and above, campaign disseminates key information and promotes behaviors that can help reduce the risk of developing cancer. It aims to increase the uptake of cancer screening and vaccinations among the public and also expand the knowledge and improve the practices of health care providers, particularly in preventing the four priority cancers identified.
About Health Authority – Abu Dhabi (HAAD):
The Health Authority – Abu Dhabi (HAAD) is the regulatory body of the Healthcare Sector at the Emirate of Abu Dhabi and ensures excellence in Healthcare for the community by monitoring the health status of the population. HAAD defines the strategy for the health system, monitors and analyses the health status of the population and performance of the system. In addition, HAAD shapes the regulatory framework for the health system, inspects against regulations, enforce standards, and encourages adoption of world – class best practices and performance targets by all healthcare service providers in the Emirate. HAAD also drives programs to increase awareness and adoption of healthy living standards among the residents of the Emirate of Abu Dhabi in addition to regulating scope of services, premiums and reimbursement rates of the health system in the Emirate of Abu Dhabi. For more information visit www.haad.ae
For media inquiries:
Athra Alzaabi, PR Specialist, Health Authority - Abu Dhabi
Tel: +971 2 4193 619, email firstname.lastname@example.org