The Cancer Wave campaign will run for six months from October 2015 to March 2016, coinciding with the global awareness month for each respective disease- October for breast cancer, November for lung cancer, January for cervical cancer and March for colorectal cancer. The Cancer Wave awareness activities will take place across the UAE and are coordinated and supported by the UAE Ministry of Health, Ministry of Interior, SEHA, Mubadala, Abu Dhabi Commercial Bank and more than 65 governmental and non-governmental entities.
Cancer is a global health challenge and results in often preventable complications and deaths. HAAD statistics revealed that 45% of cancer-related deaths in 2014 were amongst women and 55% amongst men. The top five causes of cancer-related deaths for both genders, in Abu Dhabi, are cancers of the lung, blood, breast, colon and liver. According to global statistics, one third of cancer is preventable and another third is curable if detected early.
Through its activation stages, the campaign will be a platform for disseminating knowledge to all community members—with an emphasis on young women over 15 years of age, as well as both genders over 40 years—to promote measures that can help reduce the probability of developing cancer and encourage regular cancer screening.
Dr. Omniyat Al Hajri, Director of Public Health and Research Division at HAAD said: “HAAD is working towards a healthier Abu Dhabi with the belief that ‘Prevention is better than cure’. While we cannot necessarily prevent the disease from occurring, we can do our utmost to lower the probability of most common cancers occurring. In this case, preventive measures would include taking any available vaccines, such as the cervical cancer vaccine, relevant screening tests, and maintaining a healthy lifestyle.”
Research has shown that the probability of developing cancer and cancer-related deaths can be reduced if people make healthy choices such as quitting smoking, maintaining a healthy weight, following healthy eating habits and staying active.
Al Hajri added: “Some cancers show no signs or symptoms until they are highly advanced which makes regular screening highly important. We are working closely with our partners and the Abu Dhabi community to raise awareness around the fact that cancer can be cured if detected early. We want our community to take control of this disease, through performing regular cancer screening and work with us to reduce cancer’s devastating complications and cancer-related deaths.”
For cancer screening appointments and all campaign information please visit www.haad.ae/simplycheck